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Carollee Lockwood

Transform Your Resume: Focus on Success, Not Just Duties




When it comes to resumes, one common mistake is listing only job duties. While it’s important to mention your responsibilities, what truly sets you apart are the results and successes you’ve achieved in those roles. Hiring managers want to see what you’ve accomplished, not just what you were supposed to do.

Let’s dive into some examples to see how you can elevate your resume entries from generic to standout.


1. Medical Sales Representative

Not Useful:

  • Built relationships with physicians and hospitals.

  • Delivered product presentations to healthcare professionals.

Spiced Up:

  • Cultivated long-term partnerships with 50+ physicians and hospitals, achieving a 30% increase in market penetration within the first year.

  • Delivered compelling product presentations that led to securing contracts totaling $1.5M annually.

  • Consistently exceeded annual quota of $1.9M by 15%, ranking in the top 10% of the sales team nationwide.


2. Director of Sales

Not Useful:

  • Led a sales team to meet quarterly goals.

  • Created strategies to improve sales performance.

Spiced Up:

  • Directed a team of 20 sales representatives, resulting in a 25% year-over-year revenue growth for three consecutive years.

  • Designed and implemented a targeted sales strategy that boosted conversion rates by 40%, securing $10M in new client contracts.

  • Mentored and developed high-potential employees, leading to three internal promotions within the department.


3. Operations Manager

Not Useful:

  • Oversaw day-to-day operations.

  • Managed a team and ensured projects were completed on time.

Spiced Up:

  • Streamlined daily operations by implementing process improvements, reducing production time by 20% and saving $500K annually.

  • Led a team of 15 in executing complex projects, achieving 95% on-time delivery and maintaining a 98% client satisfaction rate.

  • Spearheaded the successful launch of a new distribution center, resulting in a 30% increase in regional efficiency.


4. Nurse or Clinician

Not Useful:

  • Provided patient care and administered medications.

  • Maintained accurate medical records.

Spiced Up:

  • Delivered compassionate care to a caseload of 25+ patients daily, achieving a 95% patient satisfaction score.

  • Introduced a streamlined charting process, reducing documentation time by 15% while maintaining 100% compliance with hospital standards.

  • Collaborated with a multidisciplinary team to develop individualized treatment plans, resulting in a 20% improvement in patient outcomes.


Why Adding Successes Matters

In the second examples, each entry shows not just what was done but also how well it was done. Employers see tangible results and specific metrics, making your resume far more compelling.


Quick Tips for Adding Your Successes:

  1. Use Numbers: Quantify achievements whenever possible (e.g., “increased revenue by 20%”).

  2. Be Specific: Focus on unique accomplishments that showcase your impact.

  3. Action Verbs: Start with strong verbs like “achieved,” “led,” “delivered,” or “streamlined.”


Taking the time to infuse your resume with these details could be the difference between landing an interview or being overlooked. So, what successes will you highlight on your next resume update?

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